AI Insights · Timothy · July 2024
Q2 2024 Performance of Top Film & Television iOS Apps in the US
Discover the latest trends in the Film & Television category for iOS apps during Q2 2024 in the United States. Sensor Tower's data provides a snapshot of downloads, revenue, and active users for the top-performing apps.
In the second quarter of 2024, the Film & Television category on the iOS platform witnessed substantial user engagement and financial performance for leading apps. Insights from Sensor Tower highlight trends for the top five applications in this space.
Disney+ saw its revenue fluctuating, with a high of $402K in mid-April and a low of $269K in early June. Downloads remained relatively stable, ranging from 2.2K to 2.9K, while weekly active users showed a slight downward trend from 210K to 184K.
discovery+ experienced a decline in revenue from $184K in late April to $109K in early June. Downloads dipped to 617 in late June, down from 1.3K at the quarter's start. Weekly active users also decreased, starting at 6.9K and ending at 5.8K.
Viaplay: Movies & TV Shows showed varied revenue, peaking at $105K in late April and dropping to $75K by mid-June. Downloads saw a high of 2.5K in late May, while weekly active users reached a high of 43K in late May before falling to 31K by the end of June.
Amazon Prime Video maintained a steady revenue stream, with a peak at $68K in late June. Downloads had a high of 4.8K in mid-April, and weekly active users saw an upward trend, growing from 77K to 83K over the quarter.
HBO Max: Stream TV & Movies had a revenue peak of $78K in late April but faced a significant drop to $6.1K by mid-May. Downloads started at 2.5K and reduced to 793 by the third week of May. Weekly active users sharply decreased from 59K in early April to 18K by the end of June.
For more detailed insights and data analysis on the Film & Television app category, Sensor Tower offers in-depth analytics and market intelligence reports.
